CLIENT

 
   
Bank of America
Nation's #1 financial services institution

Integrated Campaign: CD-ROM, Print, Direct Mail, Sweepstakes

 
 WHAT WE DID
 

Integrated Recruitment Campaign
Developed Integrated Marketing Campaign – sweepstakes, online, print, CD-ROM and direct mail – to generate qualified leads to Bank of America Mortgage for the recruitment a significant number of experienced, high-volume producing Loan Officers. CD-ROM included original video-taped interviews with top Bank of America loan producers. The giveaway was a Mini Cooper.

Results
Over 9,000 leads delivered, helping the bank to meet their annual hiring goal. Campaign results exceeded industry average response rates within the media selection. A complete database of all respondents was developed for future use.

Online Advertising


CD-ROM


Sweepstakes Web Pages Magazine
   
Direct Marketing
   
   
   
Client Stories
 
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