What We Do

We’re here to...

Make a difference.
Have an impact.
Create a change.
For your consumer.
For their benefit.
And in turn for your benefit.

Connections Research offers clients an invaluable range of consulting services related to brand creation and positioning as well as marketing plan development. Our research specialties include:

Our tool of choice however is the one-on-one, in-depth interview. And we use focus groups when it makes sense. Our approach is to essentially "partner up" with target consumers to enlist their help in understanding attitudes, opinions and behaviors. It is not nearly enough to know the "what" of consumer choices and attitudes, we want to know the "why" behind their buying patterns.

We explore in detail the consumers’ motivations that operate below their day-to-day awareness. How? By engaging them in discussions where it is a safe and personally rewarding experience to share. Only then can we understand and appreciate what position a product or service must occupy in the consumers’ mind if we are to influence their selection and buying behavior in our clients’ favor.

Simply put (but not easily achieved): manufacturers and marketers can connect their products and services with consumers when they not only understand but honor the needs, values and motivations behind consumers’ behaviors.

And that is exactly the marketing magic that Connections Research seeks to provide on a daily basis to clients on behalf of consumers.

Who We Are »