Trade Show Promotional Game
Created a light-hearted, yet competitive trade show quiz game for Bank of America’s booth at numerous national mortgage conventions. The game is designed to:

• Educate the target audience on BofA’s mortgage products & services
• Attract trade show participants with an enticing multimedia Attract Loop that includes the current top five scorers
• Encourage repeat play among conference-goers with scoring and a daily Grand Prize Drawing for the top scorer

Results: Bank of America has been using the game successfully for three years, making it the top attraction in terms of crowd draw, at the majority of trade shows in which it’s utilized.