Online Marketing Campaign
Developed an online marketing campaign to drive 12,000 Online Energy Survey completions by year end. Partnered with Starbucks in a co-promotion that utilized E-Mail marketing and Online Advertising in highly targeted local media – Yahoo!, AOL, weather.com, Mapquest, and more. Built advertising destination Gateway page that comprehensively tracked performance. Also created for Spanish language media.

Results
SCE met annual campaign goals 4 months before projections. Campaign continued successfully from previous year when promotional partner was Blockbuster.