Southern California Edison
One of Nation’s Leading Electric Utilities

Online Promotion


Online Marketing Campaign
Developed an online marketing campaign to drive 12,000 Online Energy Survey completions by year end. Partnered with Starbucks in a co-promotion that utilized E-Mail marketing and Online Advertising in highly targeted local media – Yahoo!, AOL,, Mapquest, and more. Built advertising destination Gateway page that comprehensively tracked performance. Also created for Spanish language media.

SCE met annual campaign goals 4 months before projections. Campaign continued successfully from previous year when promotional partner was Blockbuster.



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