an online marketing campaign to drive 12,000 Online Energy Survey
completions by year end. Partnered with Starbucks in a co-promotion
that utilized E-Mail marketing and Online Advertising in highly
targeted local media – Yahoo!, AOL, weather.com, Mapquest,
and more. Built advertising destination Gateway page that comprehensively
tracked performance. Also created for Spanish language media.
SCE met annual campaign goals 4 months before projections.
Campaign continued successfully from previous year when promotional partner